Saturday, February 27, 2010

Seminar 12: Presentation Day 2

This week, I presented my topic on 'The Video Deficit Effect'. I must admit that prior to starting the research for my presentation, I was unsure if there was enough data on the topic for a 45 minute presentation. This is because the phenomenon is so new and having only been discovered by Anderson & Pempek in 2005. Once I began my research, I was happily surprised to find that there were several articles that alluded to the Video Deficit, approximately 20. These articles used different research techniques and they all discovered the same effect. I was shocked to learn that this effect had been validated so many times! Initially, I thought that in theory, the Deficit sounded interesting, but I had no idea that there actually existed solid evidence to prove the theory. Even with all these validations, it is still important to realize that the Theory is still in its infancy and needs more research to determine all its intricacies.

In researching the presentation, I was very surprised to find how striking the results are. At the same time, I am shocked to see that none of these results have been transmitted to the general public. It seems that there exists a great disconnect between research findings and their application in general society. This most definitely is one of the biggest problems in research today. I believe that a major change in society needs to occur to permit the utilization of the groundbreaking research. Even my sister who is a physician and my cousin who is a recent pediatrician graduate, had no knowledge of any of the Baby Einstein findings.

I had a lot of fun doing my presentation and I couldn't believe the results that came out from the video vs. live person experiment that I conducted during my presentation. I analyzed the data in SPSS afterwards and put the results below. It seems that there actually is a significant effect of the video deficit, even though the group was significantly older than the group that it had been witnessed in previously. Perhaps this should be looked into and researched further.


Statistics
Video Live Person
N Valid 10 10
Missing 0 0
Mean 4.20 5.70
Std. Error of Mean .611 .616
Median 4.00 6.50
Mode 2a 7
Std. Deviation 1.932 1.947
Variance 3.733 3.789
Skewness .111 -1.846
Std. Error of Skewness .687 .687
Kurtosis -1.751 3.427
Std. Error of Kurtosis 1.334 1.334
Range 5 6
Minimum 2 1
Maximum 7 7
Sum 42 57
a. Multiple modes exist. The smallest value is shown


Video
Frequency Percent Valid Percent Cumulative Percent
Valid 2 3 30.0 30.0 30.0
3 1 10.0 10.0 40.0
4 2 20.0 20.0 60.0
6 3 30.0 30.0 90.0
7 1 10.0 10.0 100.0
Total 10 100.0 100.0


Live Person
Frequency Percent Valid Percent Cumulative Percent
Valid 1 1 10.0 10.0 10.0
4 1 10.0 10.0 20.0
5 1 10.0 10.0 30.0
6 2 20.0 20.0 50.0
7 5 50.0 50.0 100.0
Total 10 100.0 100.0




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